20 Creative Instagram Ideas to Engage with your Followers

These creative Instagram Story ideas will help you create an endless well of content to draw from and get the most bang for your buck from the platform.

Your brand’s Instagram Story is the perfect place to engage followers, promote new products, and increase your brand’s awareness.

After all, more than 500 million users watch Instagram Stories daily. So if you’re not using the feature as part of your social media strategy, you’re potentially leaving a lot of money on the table.

But what exactly should you put on your Instagram Story? Luckily, we’re here to answer that question.

Below we’ve included the 20 creative Instagram Story ideas. This will help you create an endless well of content to draw from and will help you get the most bang for your buck from the platform.

Let’s jump in.

20 Instagram Story ideas that will boost engagement

  1. Promote Blog posts
  2. Promote Instagram posts
  3. Promote products
  4. Create a shoppable story
  5. Story takeover
  6. Go live
  7. Use IGTV
  8. Conduct a poll
  9. Thought leadership
  10. Use the question sticker
  11. Show off the office
  12. Share follower DMs
  13. Contests and Giveaways
  14. Tutorials and how tos
  15. Before and after
  16. Share a quote
  17. Countdown to an event
  18. #TBT
  19. Interview an employee
  20. Start using your brain!
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